Gone are the days of “one-size-fits-all” hotel rooms and more commonly requested are personalized room configurations.
Today’s traveler wants their room to adapt to them—not the other way around.
From adjustable lighting and temperature to modular furniture and voice-activated controls, personalization is the new luxury.
And in 2025? It’s not just for five-star resorts anymore.
🔍 What’s Driving the Shift?
- A generation raised on Netflix algorithms and Spotify playlists expects the same customization in real life.
- Travelers value comfort and control over square footage.
- Smart tech is no longer expensive—it’s expected.
🧠 What Personalized Looks Like in 2025:
- Smart room settings (lighting, scent, temperature) adjusted by guest profile or app preferences
- Customizable furniture layouts, with modular beds, desks, and seating
- Voice-controlled environments and interactive mirrors
- In-room wellness options like air purification, meditation guidance, or light therapy
🧩 Real-World Examples:
- Marriott’s IoT Room: Guests control everything via smartphone or voice
- The Zoku Amsterdam: Loft-style rooms that convert from sleeping to working space in seconds
- 1 Hotels: Eco-luxury meets smart comfort, offering green features and tech perks
We’re integrating data-informed design to anticipate guest preferences and architect with flexibility in mind.
Whether it’s a couple on a weekend getaway or a digital nomad staying for a month— One room. Infinite possibilities.
Want to design guest rooms that feel like home—but smarter? Let’s talk modular luxury and personalized hospitality
