Designing for the human experience

Evolving beyond the merely aesthetic, we design for rich human experiences—elegant spaces that inspire the way people live, work, and play. We collaborate closely with our clients to create environments that elevate the way people connect with each other and their surroundings.

Artfully derived solutions that transcend expectations

Every project we collaborate on is a delicate balance of real-world functionality and our intelligent brand of artistry. We dig deep to explore our clients’ goals and aspirations for their projects. We even go one step further to unearth the unrealized possibilities a space can hold.

Building meaningful environments—and relationships

Since 1998, iGroup Design has been powered by relationships—with both our clients and our trusted vendors. It's no wonder our clients come back year after year, project after project—our team consistently goes above and beyond to exceed our clients' expectations every time.

We are a think tank of cultural alchemists, spatial artists, and collaboration enthusiasts.

iGroup Design is a small, dedicated group that creates extraordinary design environments that elevate the human experience. Our principals have been working together for years, so we have a wealth of experience and expertise. And to become who we are, we've even knocked down a few walls in the process. We don’t have separate design and architectural teams—there’s only one team: iGroup Design.

Roger Storer, CMHS

As principal and founder of iGroup Design Inc. 1998, Roger Storer brings over 25 years of experience in full service interior design, procurement and project management for hospitality FF&E/OS&E. An effective leader and communicator, Roger knows how to articulate client needs into a design vision and then execute on it. Roger inspires his team to set new standards of procurement & project management excellence for our designers and clients.

Involved in hospitality industry associations, Roger is a designated Certified Master Hotel Supplier (CMHS) from the American Hotel & Lodging Association (AHLA), and a guest speaker for the Hospitality and Tourism Management program at San Diego State University. He also supports industry associations including NEWH, Anaheim Hotel & Lodging Association, Valley Hotel & Lodging Association and the San Francisco Hotel Council. Roger strongly believes in giving back to his local community and has served as a member of the Board of Management for the Point Loma YMCA and Palomar Family YMCA and as a Big Brother for the San Diego Branch of Big Brothers. Roger currently serves as Vice President for the Point Loma Optimist Club in San Diego.

Roger graduated with a degree in Business Administration Finance from San Diego State University. Outside the office, he is an active hiker, golfer, cyclist, off-road vehicle rider, and outdoorsman. He also looks forward to traveling every year and learning about different cultures. (Research he calls it.)
Stephanie Lee, NCIDQ, CID

Stephanie is a forward thinking, conceptual planner and design professional, with extensive experience in commercial architecture in the hospitality, mixed use/retail and entertainment market segments. A track record of hands-on creative work, collaboration with design build teams, and management of cross-functional teams to deliver unique, budget savvy and award winning designs.

A natural ability to visualize a project in its entirety and artfully synthesize design elements to produce uniform and cohesive patron experience, moving from a functional site layout, through key exterior features and seamlessly in to the interior environment. A history of building high performance design teams and orchestrating their activities in the face of multiple, simultaneous project demands. A natural ability to work with clients, to discover their values and creatively draw on available resources to deliver impactful solutions that address their particular needs.
Magdalena Kubik, NCIDQ

Magdalena is a licensed senior interior designer with 15 years of professional experience providing interior design services for variety of large-scale multi-family, academic, senior housing, corporate, restaurant, convention center, and civic clients. Magdalena was instrumental in delivering the award-winning mixed-use student housing village that now anchors UC San Diego’s North Campus.

Involved for the duration of the 3-year project, she was responsible for delivering full service interior design services- including programming, space planning, design development, furniture, fixtures and equipment selection; and construction administration for Buildings 1-5, which comprises the majority of the 238,000 sf project. In addition to her educational work, Magdalena has created signature looks for high end residential developments in the competitive West Coast market including a 31-story luxury residential tower in Seattle’s First Hill neighborhood and a 6-story upscale apartment complex located in Downtown Walnut Creek, CA, East of San Francisco.

The sum is greater than its parts

Collaboration is fundamental to our design process. Our team of hand-picked professionals is among the best in the business. Each member brings an impressive and varied set of skills and talents that our clients have come to trust. As a team, we cultivate the lively exchange of ideas that evolve into stunning solutions that meet our client’s needs. That sense of collaboration also extends beyond our studio. The success of every project depends on our relationships with our vendors, contractors, and manufacturers.

But most of all, we are inspired when we work so closely with our clients that we feel like we are a part of their team—because, in reality, we are.


Looking beyond the expected

Our studio is filled with passionate people who love using their creativity to solve problems. We keep our eyes open—we never know where we’ll find our next source of inspiration. The hues in a fabric might become the foundation for a stunning color palette. The interplay of two contrasting textures may inspire a new way to integrate the flow between interior and exterior. We are constantly challenging ourselves to keep our work fresh and to find new ways of doing things.


Creating context for our work

Design is far more than colors, finishes, and textures. It is the outward manifestation of a vision based on strategic insight. Before we begin any work, we meet with our clients and interview them extensively, paying close attention to their unique needs and wants. We do research on the people who will use the space and really try to understand their most important values. We synthesize all of this information and form a customized, strategic vision that will guide everything else we do on the project.


One team to oversee a singular vision

iGroup Design is a full-service team that manages every aspect of the design process—from master planning, to architecture, and interior design, to procurement and project coordination.). Our clients feel confident knowing that we can take care of every detail, and they appreciate having one single point of contact. By managing partner firms and vendors, our leadership helps to bring a high return on investment.


Laying the foundation for the strategic vision

The difference between a successful project and an extraordinary one often comes down to planning. The iGroup team’s collaborative process enables our clients to link their business goals to a strategic road map that will guide present and future decisions. It’s our responsibility to lead clients past any preconceived notions of space limitations and guide them towards future possibilities. This is the time for blue-sky thinking to explore innovative solutions.


Smart design that uplifts the human spirit

We are dedicated to creating extraordinary places­—venues where people can gather and savor an elevated experience.

The best buildings are the result of the collective efforts of architects, engineers, and other professionals. We obsess over every detail, from the first impression the entrance makes to how the interiors and exteriors flow together seamlessly. Our goal is that the people who use the space will discover something unexpected that makes their visit a memorable one—all while helping clients achieve their business goals.


A celebration of light and color

We believe that interior design is intrinsically intertwined with architecture, and the two must be conceived together. Our skilled designers use light, color, and texture to create the spaces where your customers will interact—where they will experience life’s special moments. That’s both a responsibility and sheer joy. While our interiors are visually beautiful and enhance the comfort of patrons, they also support the overall strategic vision for the space.


Details executed flawlessly

iGroup is one of the few design firms that also takes responsibility for procurement. By keeping this responsibility in-house, we can maintain our high levels of quality and craftsmanship—down to the smallest detail. These are the elements that create the space where customers will sit, dine, and sleep—they will notice the details. We have a network of vetted vendors from around the world that can craft the custom furniture we’ve designed or supply the fixtures we desire. And since we’re mindful of details to the very end, an iGroup team member will be on hand to oversee installation.